Discover The Secret Methods of Lead Generation Companies

GIL ORTEGA’S How to Start & Operate a Lead Company Home Study Course

Get his time-tested system for massive lead generation campaigns. This is so push button simple, even total newbies can do it.

How to Start & Operate a Lead Company INCLUDES:

The 2009 How to Start & Operate a Lead Company

15 Hours of Video Training on How to Start & Operate a Lead Company;

Lead Generation Basics;

101 Fundamentals;

Legal issues dealing with IOs;

Lead Management;

Quality is king - How to make leads better;

Technology;

Researching Your Media Buys & Predictive Modeling;

Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;

CPA industry experts;

Creating Offers;

Working with clients – OPM;

Telephony Live Transfers and Call Centers;

Web to phone strategies and technology;

Landing Page Optimization;

Testing strategies;

Technologies, and leaders;

How to research where every web site gets their traffic;

How to make any sales department operate like a profitable lead generation company;

Top players in the lead gen industry and how to get them to help you generate leads.

You get ALL the tools I used to build a massive lead company.

1. My complete Rolodex of every lead company, marketing technology, and ad network you should know -　 over 400 companies

2. Internet media buying LeadSchool101 - $97

3. Lead Generation Marketing Automation How To Guide (27 pgs)

4. Implementing a Marketing Automation Solution How-to Guide (10 pgs)

5. Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions

6. Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions

7. Cost Per Action CPA Calculator Excel Worksheet

8. Return on Ad Spend Calculator Excel Worksheet

9. Email Marketing Calculator Excel Worksheet

10. Feature Advantage Benefit Tool - helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.

11. Advertising ROI Calculator Excel Worksheet

12. Email Marketing Vendor Evaluation Matrix Excel Worksheet - Industry Leader Contact Database

13. Marketing Automation Vendors Matrix Excel Worksheet　 - Industry Leader Contact Database

14. Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead

15. Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects

16. SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology

17. Web Audit Report Tool - The purpose of this tool is to report on the results from a preliminary website effectiveness audit

18. Website Design Budget Tool - Line item everything it costs to build a website

19. My Direct Mail Marketing Database in Excel -Industry Leader Contact Database

20. My Media Relations Database in Excel- Industry Leader Contact Database